Automated B2B marketplace that streamlines ingredient sourcing and supply chain management food and beverage brands.

The After Redesign
+ Included a floating request demo window, A/B test studies shows a fixed on scrolling window can increase demo requests.
+ Use top selling point as headline hook, improved overall copy with UX writing.
+ Hero Image, replaced with an engaging image with example of case study stats.

AI to text to speech reader, Pricing Page: Converting free users to paid users, before and after designs.

The After Redesign
+ Simplified to two columns options.
+ Included a toggle for monthly/annual payments options.
+ Improved the overall UI brand styling, sizing and aligned with WCAG.

Responsive website designs improving loading and transition states
+ Reducing manual page reloads by 67% across key flows.

Designed mobile first experiences across web, iOS and Android.
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Email: jonlidesigner@gmail.com | Mobile: +34 611294366

"Excellent colleague, amazing attention to detail and a great hybrid of beautiful creative design skills combined with the ability to analyse and understand everything from a users perspective. One of the pioneers of UX, before it was even called UX. A pleasure to work with, would highly recommend without hesitation."

Phil W 
CEO/COO

"Jon has a real passion for new technologies and applied himself really well to the UI challenges we had developing apps for multiple platforms. He is a hard worker and fun to have on the team."

Doug C 
Founder

"Having worked closely with Jon (literally, he sat right next to me), I can happily say that he is a focused and dedicated professional, who does what is necessary to get the job done. He is also genuine and outgoing, and takes pride in his work."

Kris G
Product Owner

"Jon is a great designer who worked with us on a range of projects - from mobile advertising through to sites and apps. He's got a strong knowledge of the mobile platform and applies his design skills well to the small screen."

Chris S
Managing Director 

"Jon was brought in to work on a massive project at a crucial stage. He had almost no time to get up to speed because we were up against a very tight deadline. We could not have wished for a better person to join the team. He was unbelievably dedicated to ensuring the success of the project, working into the night on several occasions. He had great ideas, knitted seamlessly into the team and delivered strong wireframes that were well thought out. I'd recommend him to anyone."

Jamie B
Creative Director